Spankvertising
» BDSM in Popular Culture
A leather paddle used as a promotional gimmick? Why not.
For their client, an S&M magazine called MASSAD, the Amsterdam based agency created a special tool to help deliver their message. No Web apps here, oh no. New Message put their proprietary tool into the hands of a well known Dutch porn actress Sofia Valentine, who promptly utilized it at S&M fetish parties, on willing guests.
Media Bistro: Ad of the Day: Dutch S&M Mag. Tries Spankvertising
Thanks to Impossible Funky Productions for the tip.

